Social media is not only part of our daily lives, but has turned out to be essential for businesses to expand and grow. Is your field service business small, medium or big? Is it family-owned? No matter its size, the opportunities on social media available for your field service business are vast and of tremendous value.

You can harness social media to boost your customer base, build and foster relationships with both your old and new customers, use it for managing your brand reputation, and so much more.  

10 Incredible Reasons Why Social Media is Important to your Field Service Business

As time keeps ticking, social media for business is no longer simply an option to be considered for your business in field service. It is a must if you want to scale your business. It offers you a fantastic opportunity to reach more customers for your field service business. You can also get valuable insights and give your brand more visibility. 

Let’s quickly dive into ten incredible reasons why social media marketing is an essential part of your business growth.

1. Source for Content Ideas

You don’t want to assume that every type of content will be received equally by every customer. To get the attention of your target market, you need to prepare content that meets their needs. This can look different depending on what subset of your audience you’re addressing and this would be where audience segmentation comes into play.. 

How do you source content ideas for your field service business on social media?  

• Use social listening to know what they want, then use your findings to develop content ideas that meet their needs. Giving people what they’re asking for is a sure way to create content that people will love to read and share.  

• Create a contest or use relevant hashtags to source for shareable user-generated content (UGC) you can share to source materials for your posts. Getting your followers involved in the process builds excitement about your brand, aside from providing you with a library of shareable social posts over a specific time.

2. Content Promotion 

How will you prepare a great meal without having anyone to eat it? It is like wasting the whole time sweating it out in the kitchen only for it to amount to nothing. You have put your all into sourcing for the content idea and the materials and creating unique content. That’s the next thing to get the content out there. Promoting your content on social channels is a great way to get your smart, well-researched content in front of new people; this will prove your expertise and grow your audience.

3. Boost Brand Awareness

With more than half of the world’s population using social media, platforms like Facebook, Twitter, Instagram have become natural places to get in touch with new and highly targeted prospective customers.

Social media doesn’t only connect people with brands they are already familiar with. Eighty-three percent of Instagram users say they find out about new products on the platform. You want your business to be one of the new things people discover on social media and that requires attention and consistency across platforms.

4. Establish Your authority as a Brand 

In research conducted by Edelman Trust Barometer in 2021, it was discovered that many people no longer trust information from the government, NGOs, and media. About 61 percent of their trust now lies in business institutions. Customers now depend on business insights and information. The best way to share that valuable information is on social media platforms that offer your business the opportunity to establish your brand as the go-to information source on topics related to your industry. When people have questions, you want them to search your handle for answers.

5. Boost traffic to your website

Social media posts and ads are two primary mediums you can harness to drive traffic to your website. Sharing authoritative content via your blog or website to your social channels is a great way to attract followers immediately after publishing a new post. Brands like Architectural Digest share content in their Instagram feed and utilize the “link in bio” feature to direct their followers back to their website to read the full article and sell them an offer. 

As a field service business, you can also take advantage of Instagram Business and put your website in your bio. Use a strong call to action, or CTA, to direct your customers to your website in order to learn more about your company and become potential leads!

6. Lead Generation 

Speaking of leads, social media is generally a great way to build them. Lead generation is such a significant benefit of social media for business. That is why social media platforms offer advertising formats specifically designed to help companies generate leads. Spending a few dollars on well-targeted paid advertising could lead to a large ROI for your business.

7. Sales Booster 

Your business’s social media channels are a critical element of your sales funnel that can help you turn new leads into customers. Embedded in your organic and paid marketing efforts are the basics of a core use of your social platforms – social selling. Social selling is a calculated strategy for building relationships online with the goal of creating deep connections and generating leads.

As social media users expand, social sales tools also evolve. If you’re hoping to boost your sales in order to reach targets as a business, social selling is key. According to LinkedIn, 78% of social sellers are outselling people who don’t take advantage of social media. You don’t want to miss out on those sales, especially because repeat business and word of mouth are so powerful. Why not engage pointedly with a wider audience that can help you grow your customer base in the long run?

8. Customer and Audience Engagement

Social networks allow you to interact with your old and potential customers and followers directly and enable them to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street that allows you to connect with them. 

Are you looking for a way of engaging your customers and followers? Stay active on social media and respond to every comment and question your customers and followers drop on your social media posts and address their concerns and inquiries as soon as possible. 

9. Reputation management

Now that your customers are already talking about your brand on social media, you can select the essential social media posts that talk about your brand, highlight the positive ones and address the negative ones before it becomes a significant issue. This way, you will manage your field service business’s reputation properly. 

If your customers start posting about their frustration with a bad customer service experience, it can cause your business a big problem. So addressing such once sighted helps your company build good reputation management.   

10. Collaborate with Influencers

Reviews and recommendations from people in the social space play a huge role in consumer decisions.. Getting people talking about your company on social media helps you build fantastic brand awareness and authority and position your business brand for massive sales.

One of the best methods of getting social talking about your business is to partner with people with a dedicated following on social media. This can draw the attention of their followers to your brand in a natural way that gains the follower’s trust. There are many ranks and types of influencers, you will likely need to do a bit of research to determine which is right for your budget and needs.

The Bottom Line

Social media is a vital aspect of your business marketing, but it doesn’t have to be stressful to run. Take the first step by creating a stunning business profile, and then start engaging with your potential customers.

As it continues to weave itself into the daily patterns of our lives, more consumers will visit new and upcoming social platforms for making purchasing decisions. Only businesses with robust social media presence and branding will increase their conversion rates, while those without active social media campaigns could lose potential customers to their competitors. 

Are you ready to drive more traffic to your website with consistent and quality content? Are you having challenges choosing the right social media platforms for your field service business? Try getting in touch with a digital marketing agency that specialises in social media in order to help you start off on the right foot. There’s never been a better time to jump into the field and start growing your business in a new way!